Lays Kettle Cooked Ketchup Chips

Lays Kettle Cooked Ketchup Chips, originally uploaded by Cody La Bière.

A few months ago I had the idea that one sort of snack food that would effing rock would be Kettle Cooked ketchup chips, cuz ketchup chips are awesome, and so are kettle cooked chips. I didn't know that Lays would be introducing a new line of Kettle Cooked chips, which included a ketchup variety. I was excited to try them.

I'm not a fan of Lays' chips, their chips are brittle, thin, quantity/not quality and generally boring - especially ketchup chip wise.

I wanted to see what ketchup chips done kettle style would be like.

They're a bit pricy, $3.50 for a 180 gram bag, compared to $2.50 for around 220 gram bag of regular chips.

The chips are thicker than the regular Lays chips, and has a crunch that is nice, like anything kettle cooked. Compared to their regular chips, thankfully they're not brittle and break on you when you bite into it.

The downside - the "ketchup flavour" - Lays has been trying to "improve" the ketchup flavour of their chips for the past 15 years or so, and it's only gone downhill. Their ketchup chips are far from ketchupy. I call the chips "Salt and Vinegar and Sugar and Garlic Chips" as I don't taste ONE hint of ketchup at all.

Dear Lays, completely change your ketchup recipe, it's not ketchupy at all. The flavour is minimal in the kettle chips. But strangely enough, the more I'm eating, the more I'm enjoying it.

Next - I hope to see Old Dutch bring out a ketchup variety of their chips. that thick intoxicating ketchup aroma would be perfect with their kettle cooked line of chips. Old Dutch makes damn good ketchup chips!